FORT WORTH, Texas (October 9, 2018) – Monster Energy NASCAR Cup Series stars Kyle Larson and Ricky Stenhouse Jr. are utilizing a “throwback” idea from their racing roots to help enhance the future of their sport.

And the racing pals are ponying up $5,000 each of their own money to make it happen.

In a concerted effort to attract new young fans to NASCAR, Larson and Stenhouse Jr. will host a $10,000 “Kids Dash for Cash” event prior to the start of the AAA Texas 500 Monster Energy NASCAR Cup Series Playoff race on Sunday, Nov. 4, at Texas Motor Speedway (2 p.m. CT, TV: NBC Sports Network).


The children’s event will take place at approximately 1 p.m. CT near the infield grass toward Turn 4 prior to the driver introductions. The “Kids Dash for Cash” will be televised live on Big Hoss TV for the entertainment of the crowd.

This idea was actually born from where it all started for both of them – the local dirt tracks that have embraced this kids’ concept for years.

“I’m really excited to partner with Kyle and Texas Motor Speedway to present the ‘Kids Dash for Cash,’” said Stenhouse Jr., who drives for Roush-Fenway Racing. “I saw this take place at Calistoga Speedway last year while we were out there for the Sonoma NASCAR race. Just to watch 100 excited kids go crazy picking up as many coins as possible was fun to watch. That night, they had $1,000 worth of nickels for 100 kids, so you can imagine the excitement these kids had.”

Ricky Stenhouse Jr. (above) saw the “Dash for Cash” concept run at Calistoga (Calif.) Speedway last year and thought it would be a great idea for NASCAR’s children’s initatives. Photo credit: Getty Images.

The event coincides with the ongoing kids’ initiative by Speedway Motorsports, Inc., the parent company of Texas Motor Speedway, of offering a 12-and-under children’s ticket to a Monster Energy NASCAR Cup Series race in any seating price range for just $10.

“This is pretty cool to team up with my good friend Ricky Stenhouse Jr. and Texas Motor Speedway to put on this event,” said Larson, who drives for Chip Ganassi Racing. “I think it’s important to connect with the younger fans. We want to spread the word to other tracks and encourage them to continue to get kids out to the races. Getting kids to the race track will only help the sport in the future. We thought Texas would be a great place to start since Texas does everything BIG.”

Kyle Larson’s goal of the “Dash for Cash” event is to attract more children to NASCAR events. Photo credit: Getty Images.

Any child 12 and under with a AAA Texas 500 ticket can sign up for the “Kids Dash for Cash” that will distribute $10,000 in coins to 600 children across three age groups. There will be 100 entrants for children 3-4 years old, 200 for 5-7 and 300 for 8-12. Parents can pre-register their children through

The money will be spread out in a defined area with the children dashing around and collecting all the coins until they are all accounted for in that age group. To make it more interesting, Larson and Stenhouse Jr. will have large Sunoco fuel cans filled with 50-cent pieces and silver dollars from which they will sprinkle around the smaller coin denominations for each age group.

The AAA Texas 500 is part of a NASCAR Playoffs tripleheader weekend at Texas Motor Speedway that also includes the Camping World Truck Series JAG Metals 350 on Friday, Nov. 2, and Xfinity Series O’Reilly Auto Parts 300 on Saturday, Nov. 3.

For more information on the AAA Texas 500 race weekend, please visit or call the speedway ticket office at 817.215.8500.

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